Conversion Tracking — From Social Thread to Signup

Follow the path from a discovered conversation through the click to signup and purchase, so you can tell which threads actually produced revenue rather than guessing.

Most social listening tools stop at the alert, which leaves the only question that matters unanswered: did any of this make money? Conversion tracking links each discovered thread to the click it produced and, from there, to signups and purchases — so you can see which subreddits, which lead types and which score bands actually convert, and put your effort where it pays.

Measure what matters. Track the full journey from social signal to paying customer.

The Funnel

IntentFlare tracks 4 stages of your conversion funnel:

Signal (thread discovered) → Click (user visits your link) → Signup → Purchase

How It Works

  1. Signals — Every thread IntentFlare discovers and scores is a signal
  2. Clicks — When someone clicks the link in your comment, it's tracked via UTM parameters
  3. Signups — When that visitor signs up on your site
  4. Purchases — When they convert to a paying customer

Setting Up Tracking

Add UTM parameters to the links in your comments. IntentFlare generates these automatically:

https://yoursite.com?utm_source=intentflare&utm_medium=reddit&utm_campaign=thread_123

On your website, fire a tracking event when key actions happen:

// On signup
fetch('https://api.intentflare.com/api/conversions/track', {
  method: 'POST',
  body: JSON.stringify({
    event_type: 'signup',
    thread_id: 'from_utm_param',
    platform: 'reddit',
    utm_source: 'intentflare',
    utm_campaign: 'thread_123'
  })
});

// On purchase
fetch('https://api.intentflare.com/api/conversions/track', {
  method: 'POST',
  body: JSON.stringify({
    event_type: 'purchase',
    thread_id: 'from_utm_param',
    platform: 'reddit',
    utm_source: 'intentflare',
    utm_campaign: 'thread_123'
  })
});

Viewing the Funnel

Go to Dashboard → Analytics to see:

Privacy

Frequently asked questions

How is a thread linked to a signup?

Links in approved comments carry campaign parameters identifying the source thread. When that visitor signs up, the event is attributed back to the conversation that sent them.

What does this tell me that engagement metrics do not?

Upvotes and replies measure whether a comment was liked. Attribution measures whether it produced customers. They diverge more often than you would expect, and the second one is what should shape where you spend time.

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